中小企业发展跨境电商的困境及解决策略

The Difficulties and Solutions of the Development of Cross-border E-commerce for Small and Medium-sized Enterprises

随着社会的不断发展,越来越多新的技术以及新的理念开始出现在大众眼前,为其生活质量以及工作效益的提升,形成了积极辅助。在此过程中,跨境电商凭借自身的便捷性以及有效性获取了大众的注意。当前在我国发展的过程中,跨境电商已然占据了一定的稳定地位。但俗话说,凡事均具有两面性。在跨境电商蓬勃发展的同时,一些中小企业逐渐形成了危机。基于此,本文将对中小企业发展跨境电商的困境进行简单分析,并提出合适的解决策略。

With the continuous development of society,more and more new technologies and new ideas are beginning to appear in front of the public,and they have formed active assistance for the improvement of their quality of life and work efficiency.In this process,cross-border e-commerce has gained public attention with its own convenience and effectiveness.In the current development of China,cross-border e-commerce has already occupied a certain stable position.But as the saying goes,everything has two sides.While cross-border e-commerce is booming,some SMEs have gradually formed a crisis.Based on this,this article briefly analyzes the plight of SMEs in developing cross-border e-commerce and proposes appropriate solutions.