高校图书馆微信公众号利用现状与提升策略

The Status Quo and Promotion Strategies of the Use of WeChat Public Address in University Libraries

高校图书馆开通微信公众号,提升服务质量,取得一定成效的同时也暴露出一些问题。本文通过相关文献调研,分析高校图书馆微信公众号运营存在的问题,从重视平台建设、组建专业团队、加大宣传和推广、优化推送内容、增强平台交互功能等方面提出高校图书馆微信公众号服务提升策略。

The opening of WeChat public address in university library has improved the quality of service and achieved certain results,but also exposed some problems.This paper analyzes the problems in the operation of WeChat public address in university libraries through related literature research,and puts forward the promotion strategy of WeChat public service in university libraries from the following aspects:attaching importance to platform construction,establishing professional teams,increasing publicity and promotion,optimizing push contents and enhancing platform interaction functions.