铁人三项赛事对城市形象传播的影响——以大庆市铁人三项为例

Effects of Triathlon Events upon Building of City Image——with Triathlon Event by Daqing City as an Example

城市形象传播效果的好坏是一个城市综合能力的体现,借助体育赛事举办、提高城市体育氛围来提升城市的人才吸引力与大众关注度,已成为众多城市传播城市形象的主要途径。大庆市作为铁人精神的发源地,在过去的几年里举办了许多大型体育赛事,并成功地利用铁人三项赛事作为契机和载体,促进大庆市的国际交流,树立城市形象。本文将从铁人三项赛事对城市形象传播的角度出发,运用文献资料、调查和逻辑分析等方法对大庆市城市形象的提升进行剖析,以求为大庆市城市未来发展提供参考。

A major means for many cities to build their images,which reveals a city's comprehensive strength,is to hold sports events and arouse people's interest in sports activities so as to make them more appealing and attractive to the needed talents and outsiders.For example,the triathlon and several other events in the past few years have helped a lot with Daqing's international exchanges and city image building.In the paper below,methods like literature review,survey and logic analysis were employed to analyze the city's success in image improvement via the triathlon and other events,aiming to provide some valuable references for the city's further development.