基于文化内涵视角的特色小镇泛旅游产业研究——以中国湛卢文化特色小镇为例

Research on the pan-tourism industry of characteristic towns from the perspective of cultural connotation--Take Zhanlu cultural characteristic town in China for example

与文化相结合是特色小镇长远发展的关键,但国内目前特色小镇文化内涵不足、特色不鲜明现象却屡见不鲜。基于此,以旅游类特色小镇为研究对象,采用理论与实际案例论证相结合的方法,以中国湛卢文化特色小镇为例,围绕特色文化内涵挖掘、泛旅游产业分析以及特色文化与泛旅游产业融合等3个方面内容,提出旅游类特色小镇的泛旅游产业发展思路。

Combining with culture is the key to the long-term development of characteristic towns. This paper aimed at tourist characteristic towns,adopts the method of combining theory with practical cases. Taking zhanlu cultural characteristic town of China as an example,this paper puts forward the development idea about pan-tourism industry of tourism characteristic town,based on cultural connotation,Pan-tourism industry analysis and the combination of culture with pan-tourism industry.