贫困地区小农户农业技术采纳意愿及其异质性分析--基于“信息-动机-行为技巧”模型

Analysis on the willingness to adopt agricultural technology and its heterogeneity in small farmers in poverty-stricken areas--Based on the “information-motivation-behavioral skills” model

运用"信息-动机-行为技巧"(IMB)行为改变模型,探讨贫困地区农户农业技术采纳意愿的影响因素,分析不同贫困程度、不同经营规模、不同收入结构农户农业技术采纳意愿影响因素的异质性。研究发现:采纳动机、农技技巧对农户农业技术采纳意愿有显著影响,非农收入、预期收益、农业劳动力数量、风险态度、风险保障、科技培训和经营规模是影响农户采纳意愿的关键因素。不同类型的农户农业技术采纳意愿的影响因素具有差异。家庭经营规模、科技培训对贫困户农业技术采纳意愿影响更显著,农业技术信息获取渠道、非农收入对非贫困户农业技术采纳意愿影响更显著;劳役动机和农业技术使用技巧对经营规模较小的农户农业技术采纳意愿更显著;农业技术了解程度对以农业收入为主的农户农业技术采纳意愿影响更显著,非农收入、驻村农业技术员对以非农收入为主的农户农业技术采纳意愿影响更显著。

Using the "Information-Motivation-Behavior Skills"(IMB) behavioral change model, this paper explores the influencing factors of farmers’ willingness to adopt agricultural technology in poverty-stricken areas, and analyses the heterogeneity of influencing factors of farmers’ willingness to adopt agricultural technology in different poverty levels, different business scales and different income structures. The main conclusions are as follows: The adoption motivation and agrotechnical skills have a significant impact on farmers’ willingness to adopt agrotechnical technologies. The key factors affecting farmers’ willingness to adopt agrotechnical technologies are non-agricultural income, expected income, agricultural labor force quantity, risk attitude, risk guarantee, scientific and technological training and operation scale. Different types of farmers have different factors affecting their willingness to adopt agricultural technology. Family management scale and scientific and technological training have more significant impact on poor households’ willingness to adopt agricultural technology, and access to agricultural technology information and non-agricultural income have more significant impact on non-poor households’ willingness to adopt agricultural technology;labor motivation and agricultural technology use skills have more significant impact on farmers’ willingness to adopt agricultural technology with smaller scale of operation;agricultural technology understanding degree has more significant impact on farmers with agricultural income as the main factor. The household’s willingness to adopt agricultural technology has a more significant impact, and the non-agricultural income and the village-based agricultural technicians have a more significant impact on the farmers’ willingness to adopt agricultural technology mainly based on non-agricultural income.