基于ISM的福建省农村物流体系影响因素分析

Analysis of Development Factors of Rural Logistics System Based on ISM Model

福建省农村电商业务快速增长,而农村物流供需体系结构性矛盾却日益突出。结合福建省农村物流发展现状,采用德尔菲法选定影响农村物流体系的因素,应用解释结构模型(ISM)将影响农村物流体系的各个因素划分为宏观层、中观层和微观层。针对各层次因素存在的薄弱环节,在政策法规、县乡村物流节点建设、信息化建设、第三方物流联盟等方面采取针对性措施,精准发力、协同配合,促进福建省农村物流体系的发展。

With the rapid growth of e-commerce in countryside,the structural conflict between supply and demand is more visible within rural logistics in Fujian province.This paper applies Interpretative Structural Model(ISM)to analyze the influential factors which are classified into 3 layers:macro level,meso level and micro level according to current situation of rural logistics development in Fujian province.Based on the weak links found on each layer,measurements are advised to take accordingly from policies and regulations,county-town-village logistics nodes distribution,informatization,or the third party logistics alliance so as to target precisely and cooperate better for a more effective rural logistics system in Fujian province.