基于“双高计划”视域下的高职院校品牌建设探究

A Probe into Building of Higher Vocational School Brands Based on the Visual Field of"Double High-level Plan"

当前,品牌建设成为高职院校质量提升和内涵建设的现实需求、提高知名度和竞争力的重要抓手、实施"双高计划"建设的重要内容。在高职院校品牌建设的具体实践中,师资队伍、学生队伍、专业建设、实训体系、管理服务、学校文化等,是影响高职院校品牌建设的重要因素。在实施"双高计划"的背景下,高职院校要主动作为,积极探索品牌建设的路径与方法,通过品牌建设,提升学校的办学质量和办学效益,向中国特色高水平高职学校迈进。

After higher vocational education has developed into a new phase, brand building, in higher vocational schools, has become a realistic demand to elevate quality and construct connotation, a key acting point to raise public awareness and competitiveness and significant content to carry through the construction of"Double High-level Plan". In the concrete practice of brand building in higher vocational schools, the important factors apply major influences are teaching staff, student constitution, specialties construction, practical training system,management and service, school culture etc. Under the background of implementing the"Double High-level Plan"and for the objective of brand building, higher vocational schools should take proactive actions, start from basic factors, vigorously explore paths and approaches, elevate school running quality and benefit, and march to high-level higher vocational schools with Chinese characteristics.