柳州与广州新能源汽车“营销模式”市场调研对比分析

Market Research and Contrastive Analysis on"Marketing Modes"for New Energy Automobiles of Liuzhou and Guangzhou

国家陆续颁布了各项政策以支持新能源汽车行业的发展,中国新能源汽车逐渐形成规模。同时,在双积分政策的推动下,各个汽车企业大力投入新能源汽车的开发。为配合新能源车的推广应用,各地市政府纷纷对应出台相应政策以支持本地新能源汽车推广,借以强化政策引领,合力培育新能源汽车市场。通过对柳州、广州两座城市新能源汽车"营销模式"的市场调研进行对比分析,剖析异同,分析成因,以寻找新能源汽车在柳州本土营销推广的最优解决方案。

The state has issued a series of policies to support the development of the new energy automobiles industry which has now gradually scaled up its shape.In the meantime,boosted by the“Dual Credits”policy,automobile enterprises are vigorously investing in the development of new energy automobiles.In order to support the popularization and application of new energy automobiles,municipal governments of various regions are unveiling lots of relevant policies to support popularization of local energy automobiles for the purpose to intensify policy guide and cultivate the new energy automobile market with join force.This article conducts contrastive analysis on the results of market survey over the new energy automobile“marketing modes”in the two cities of Guangzhou and Liuzhou to seek for the most optimal solutions for local marketing and popularization of new energy automobiles in Liuzhou,by dissecting similarities and differences and analyzing supporting and hindering factors.