城市夜游产业动态演进历程与演化规律研究——以福州市闽江夜游为例

Research on Dynamic Evolution Process and Law of Urban Night Tour Industry--Taking the Minjiang River Night Tour in Fuzhou as an Example

近年来,国内外愈发重视以提升夜游经济为突破口刺激国内消费需求,推动城市经济发展。基于演化经济学视角,以福州市闽江夜游为例,综合运用实地调研、深度访谈等方法,构建产业主体共同演进的分析框架,梳理其动态演进历程和演化规律。结果发现:福州市闽江夜游产业存在结构不全、产品单一等问题。在研究基础上,从体验价值、产品质量、特色品牌、政策支持、产业融合五个方面提出发展建议,以期对我国城市夜游产业发展规划和夜间经济快速发展提供借鉴。

In recent years,more and more attention has been paid at home and abroad to prmoting urban economic development by improv ing the night tour economy.Based on the theory of evolutionary economics,taking the Minjiang River Night Tour of Fuzhou City as an example,this paper comprehensively used methods such as field surveys and in-depth interviews to conduct an analysis framework for the unban night tour industry evolution and comb the evolution process and law of the industry.The results showed that the existing problems of the night tour in dustry such as incomplete structure and single products were identified.Effective suggestions to tackle the problems have been put forward from the following five aspects:experience value,product quality,characteristic brand,policy support and industrial integration.The research could provide reference value for the future planning of the Minjiang River Night Tour industry in Fuzhou City and the night economic development in China.