香奈儿性格视角下其品牌审美风格的探索

Study on brand aesthetic style from the perspective of Chanel’s personality

[研究意义]香奈儿作为"香奈儿"品牌的创始人,其设计理念影响了其品牌的审美风格,探其根本原因是性格使然,[研究方法]文章基于香奈儿的早年经历,研究其性格与品牌审美风格的联系。[研究结果与结论]研究认为:①早年的经历造就了香奈儿及其品牌的女性主义;②香奈儿个人的着装风格影响着香奈儿品牌的风格;③香奈儿品牌的审美风格纪录了香奈儿的女性主义审美。

As the founder of the Chanel brand, Chanel’s design philosophy has influenced its brand’s aesthetic style. The root cause is due to personality. The article is based on Chanel’s early years and explores the connection between his personality and the brand’s aesthetic style. The research holds that: ①Early experience created feminism of Chanel and his brand;②Chanel’s personal dress style influenced the style of Chanel;③Chanel’s aesthetic style recorded Chanel’s feminist aesthetics.