基于旅游高质量发展的泰山景区标识系统优化设计

The Optimization Design for Sign System in Mount Tai Scenic Area Based on the High-quality Tourism Development

在旅游消费市场提质转型升级和智慧景区建设的背景下,集"世界文化遗产"、"世界非物质文化遗产"、"世界地质公园"为一体的泰山景区具有典型代表性,其标识系统的优化设计对智慧景区标识系统的规划设计具有重要意义。本文实地调查泰山标识系统的现状,综合考虑人体工程学、环境心理学等学科知识对标识系统设置的影响,将泰山的人文历史、自然景观、地质特色等元素融入标识系统的优化设计,以期对泰山景区的标识系统建设提供借鉴。

Under the background of improving the quality of tourism consumption market transformation and upgrading and the construction of intelligent scenic spots, mount Taishan scenic spot is a typical representative for integrating "world cultural heritage", "world intangible cultural heritage" and "world geopark", thus the optimization design of the identification system is of great significance to the planning and design of the intelligent scenic spot identification system. According to the status quo of Taishan identification system, comprehensively considers the influence of ergonomics, environmental psychology and other disciplines on the setting of sign system, integrating Taishan’s cultural history, natural landscape,geological features and other elements into the optimized design of the marking system, it is expected to provide reference for the construction of the marking system of Taishan scenic area.