河南省旅游服务贸易国际竞争力影响因素分析

Analysis of influential factors of international competitiveness of tourism service trade in Henan province

基于河南省1997-2016年相关统计数据,建立VAR模型,运用脉冲响应函数法和方差分解方法对河南省旅游服务贸易国际竞争力影响因素进行实证分析。结果显示,河南省高等院校旅游专业在校人数、互联网用户、旅行社数对河南省旅游服务贸易国际竞争力的提升有促进作用。建议河南省优化从业人员结构、建立旅游大数据共享平台以及促进传统旅行社和OTA协同发展,提高旅游服务贸易的国际竞争力。

Based on the relevant statistical data of Henan province from 1997 to 2016, a VAR model was established, and the impulse response function method and variance decomposition method were used to conduct an empirical analysis of the influential factors of Henan province’s tourism service trade international competitiveness. The results show that the number of tourism majors, Internet users, and number of travel agencies in higher education institutions in Henan province can promote the international competitiveness of Henan’s tourism service trade. It is suggested that Henan province optimize the employment structure, establish a tourism big data sharing platform, and promote the coordinated development of traditional travel agencies and OTAs to increase the international competitiveness of tourism service trade.