四位一体式汽车4S店运营模式探索

Exploration and Research on the Operation mode of Four-in-one Automobile 4S Shop

随着我国社会经济的快速发展,汽车的产销量在逐年增加,汽车已成为人们出行的主要交通工具.汽车4S店是我国汽车营销的主要渠道,在我国汽车销售市场中占有举足轻重的地位.文章在阐述汽车4S店运营优势及存在问题的基础上,对汽车4S店运营模式的创新进行探索分析,以促进我国汽车4S店的发展.

With the rapid development of China’s economy,the production and sales of automobiles are increasing year by year,and Cars have become the main means of transportation for people to travel.The marketing mode of automobile 4S shop has become the main marketing means of automobile in China,which occupies a pivotal position in the Chinese automobile market.On the basis of explaining the advantages and problems of automobile 4S shop operation,this paper explores and analyzes the innovation of automobile 4S shop operation mode in order to promote the development of automobile 4S shop in China.