摘要
经过十年"井喷式"高速发展,我国邮轮经济增速放缓进入市场调整期,高速发展转向高质量发展。从最开始的邮轮母港开发,到现在旅游目的地开发、邮轮产品完善及旅游服务提升,邮轮产业围绕邮轮母港形成港口城市(目的地)-邮轮母港-邮轮公司至客户的邮轮供应链发展生态,更符合当下邮轮市场的发展需求。文中基于供应链视角,由供应链各环节构建邮轮母港竞争力评价指标体系,通过SPSS23. 0利用因子分析法形成邮轮市场成熟性、邮轮市场成长性、港口条件优良性及邮轮市场本土化四大影响成分,较为全面的评价了我国邮轮母港现阶段发展格局。
After ten years of"blowout"high-speed development,China’s cruise economy has slowed down and entered a period of market adjustment,and high-speed development has turned to high-quality development. From the initial development of the cruise homeport,to the development of tourism destinations,the increase of cruise products and the improvement of tourism services,the cruise industry has formed a ecosystem followed by cruise supply chain from port city( destination)-the cruise homeport-the cruise ship supply chain to the customer around the cruise homeport with the development needs of the current cruise market. Based on the perspective of the supply chain,this article constructs the cruise homeport competitiveness evaluation index system from each link of the supply chain. Through SPSS23. 0,the four major factors of the cruise market maturity,cruise market growth,port conditions,and cruise market localization are formed using factor analysis. The components of the impact have comprehensively evaluated the current development pattern of China’s cruise homeport.
作者
张烨桢
陈莞
ZHANG Ye-zhen;CHEN Wan(School of Economics and Management,Fuzhou University,Fuzhou 350108,China)
出处
《物流工程与管理》
2020年第3期79-81,103,共4页
Logistics Engineering and Management
关键词
邮轮母港
竞争力
供应链
因子分析法
cruise homeport
competitiveness
supply chain
factor analysis
