摘要
本文基于杭州西溪湿地调研数据,探讨了城市湿地品质对游客景区体验效果的影响机制。通过对250份有效样本数据进行回归分析发现:景区服务、景观文化、生态环境等城市湿地品质对休闲体验质量和游览意愿有显著影响。休闲动机对上述关系有显著的强化或弱化调节效应。基于以上结论,文章为湿地景区运营提出了"抓住核心价值,组合设计景观"、"注重生态环境,提升生态质量"和"优化景区服务,增加附加价值"等建议。
This article investigates how urban wetland qualities influence the tourists’ leisure experience based on a case study of Xixi National Wetland Park. Through the regression analysis of 250 effective samples, it is found that the urban wetland qualities such as tourists service, culture of landscape and ecological environment have significant influence on the tourists’ leisure experience and visiting willingness. In addition, the leisure motivation significantly strengthens or weakens the above-mentioned relationships. The empirical evidence suggests that the operation of the urban wetland park could be promoted by a)unitizing landscape designs, b) enhancing ecological environment and, c) further advancing tourists service.
作者
陈倩倩
余欣
郭俊辉
CHEN Qian-qian(College of Economics and Management,Zhejiang University of Science and Technology,Zhejiang Hangzhou 310023,China)
出处
《国土与自然资源研究》
2020年第3期69-74,共6页
Territory & Natural Resources Study
基金
浙江省软科学项目(2018C35072)。
关键词
城市湿地
湿地品质
休闲动机
休闲体验
Urban Wetland
Wetland qualities
Leisure motivation
Tourists Leisure experience