摘要
符号学是对文化现象意义解构与建构、传播与释义过程进行研究的学科,它的逻辑性与系统性使文化形象的建构与传播愈加科学化。本文主要以符号学三分法为理论基础,对体育文化特点、形态分层以及系统性构建进行整体考量与符号学分析,并将体育文化建构与文化符号设计相融合,促进体育文化系统性构建的准确与流畅性。依据体育文化系统性建构的发展定位与原则,规范体育文化建构策略与体育文化符号系统性设计过程,以促进体育文化的对外传播。
This paper based on the theory of semiotics three points,carries out the overall examination and semiotics analysis on the characteristics of sports culture,the stratification and the systematic construction,and combines the sports culture construction with the cultural symbols design to promote the accuracy and fluency of the systematic construction of sports culture.According to the development orientation and principles of the systematic construction of sports culture,the construction strategy of sports culture and the systematic design process of sports cultural symbols are standardized in order to promote the spread of sports culture to the outside world.
作者
王鑫
郭迎清
WANG Xin;GUO Ying-qing(Yong In University,Yong in-si 449-714, Gyeongi-do, Korea;School of Physical Education, Shandong University, Jinan 250063, Shandong, China;School of Physical Education, Liaocheng University, Liaocheng 252000, Shandong, China)
出处
《山东体育科技》
2020年第2期8-13,共6页
Shandong Sports Science & Technology
关键词
符号学
体育文化
建构
传播
semiotics
sports culture
construction
dissemination
