海丝体育用品产业联盟构建必要性、可行性及稳定性研究

Necessity,feasibility and stability of building sporting goods industry alliance along the Maritime Silk Road

以发挥21世纪海上丝绸之路核心区产业优势为目的,通过阐述福建体育用品业发展的现状及问题,提出“海丝体育用品产业联盟”的概念,并运用逻辑法分析联盟构建的必要性和可行性,采用古诺模型、塔克尔伯格模型从博弈论视角论证联盟构建的稳定性。研究发现:构建海丝体育用品产业联盟对于优化产业链、促进合作创新、促进产业多极化、加速市场一体化具有必要性;在政策、技术、机制及时间等方面具备实施的可行性;联盟后利润都将增加,稳定性长期得到保障。

In order to give full play to the industrial advantages of the maritime Silk Road as the core zone in the 21st century,the article based on elaborating the current situation and problems of sports goods industry development in Fujian,proposed the concept of Maritime Silk Road Sporting Goods Industry Alliance,and analyzed the necessity and feasibility by logical method and the stability from the perspective of game theory by Cournot model and Stackelberg model.Results show that it is necessary for optimizing industrial chain,promoting cooperation and innovation,promoting industrial multi-polarization and accelerating market integration;it has the feasibility of implementation in policy,technology,mechanism and time;after the alliance,profits will increase and stability will be guaranteed for a long time.