新时代我国体育消费力提升研究

Improvement of Sports Consumption Power in the New Era

当前我国体育消费力较弱,亟需通过研究提升体育消费力。运用文献资料、逻辑分析等方法,依据马克思消费力理论提出并解析了体育消费力的4要素及其现实情况:体育供给不到位导致消费品难以满足需求、居民收入不平衡限制消费者的支付能力、体育环境不规范阻滞良好消费氛围的形成、体育消费者不成熟拉低消费力的整体水平。体育消费力提升路径:以供给侧结构性改革为主线有效优化体育供给力,以拓宽人民增收渠道为手段动态平衡居民可支配收入,以完善市场化引导监督机制为动力合理规范体育社会环境,以强化消费者要素整合能力为抓手全面提升体育消费者成熟度。

At present,China’s sports consumption is weak,so it is urgent to improve sports consumption through research.By using the methods of literature and logical analysis,this paper puts forward and analyzes the four elements of sports consumption power according to the theory of Marx’s consumption power,and analyzes the current situation of the four elements of sports consumption power in China:the inadequate supply of sports leads to the difficulty of consumer goods to meet the demand;the imbalance of residents’income limits consumers’ability to pay;the irregular sports environment blocks the good consumption atmosphere;immature sports consumers pull down the overall level of consumption.The promotion paths of sports consumption power are as follows:taking the supply-side structural reform of as the main line to effectively optimize the sports supply power;expanding the channels of increasing people’s income as a means to dynamically balance the disposable income of residents;improving the market-oriented guidance and supervision mechanism as the driving force to reasonably regulate the social environment of sports,strengthening the integration of consumer elements as a starting point to comprehensively improve the maturity of sports consumers.