关于国有企业对外营销传播适应新媒体发展需要的思考

Thoughts on The Necessity for State-owned Enterprises to Catch up with New Media Developments in Marketing and Communication

新媒体环境下,国有企业对外营销传播工作必须切实改变传统媒介时代的思维定式,牢牢占据新媒体宣传主阵地,从对外营销传播工作的理念、机制、方式和内容等方面进行调整,全面适应新媒体信息传播的发展规律和要求,以新媒体为有效手段,建立对外营销传播的新途径和新方法,紧紧把握对外营销传播工作的主动权,不断满足受众的需求,为国有企业的高质量发展提供有力支持。

The vigorous development of new media supported by network technology and digital technology has reshaped the ways and paths of information dissemination,and broadened the marketing and communication channels for state-owned enterprises.In the new media environment,state-owned enterprises must,in their marketing and communication practices,move away from the modes of thinking that were common in the traditional media era to firmly occupy a position in the new media propaganda base,and adjust marketing and communication practices from such aspects as concepts,mechanisms,modes and contents,to fall in line with the laws and requirements of the development of new media information communication,and take new media as an effective means to establish new ways and methods of marketing and communication,so as to keep a firm hold on the initiative in marketing and communication,constantly meet the needs of the audience,and provide strong support for the high-quality development of state-owned enterprises.