基于层次分析法的乡村旅游影响因素研究

Research on Influencing Factors of Rural Tourism Based on Analytic Hierarchy Process

通过对影响乡村旅游发展的因素进行定量分析,以期对商洛市乡村旅游资源可持续开发利用提供合理的参考建议。首先构建基于游客的4个准则25个指标的乡村旅游评价体系,其次对商洛市9个乡村旅游示范村的游客进行问卷调查,依据调查结果从乡村旅游的旅游资源、基础设施、餐饮交通、综合感知等方面运用层次分析法构建模型,然后评价结果分析影响乡村可持续发展的因素,最后依据调查分析结果并提出有针对性的发展策略。

Through the quantitative analysis of the factors affecting the development of rural tourism, it is expected to provide reasonable reference for the sustainable development and utilization of rural tourism resources in Shangluo City. Firstly, a rural tourism evaluation system based on the 25 indexes of tourists’ four criteria is constructed. Then, a questionnaire survey is conducted on the tourists of the nine rural tourism demonstration villages in Shangluo City. According to the survey results, tourism resources, infrastructure, catering transportation and comprehensive perception and other aspects are summarized, and the AHP is used to construct the model. The evaluation results are used to analyze the factors affecting rural sustainable development. Finally, based on the survey and analysis results, we propose a targeted development strategy.