“国家形象”主体间建构机制研究的新视角——认知语言学与形象学的互动

A New View of Studying the Mechanism in Building the National Image’s Inter-subjectivity:An Interaction of Cognitive Linguistics and the Study of Image

国家形象具有自我本位与他者本位双重维度,其“自塑主体”与“他塑主体”在国家形象建构中均发挥作用。从当代形象学与认知语言学的互动视角出发,尝试探究纸媒报道中“国家形象”主体间建构的认知机制。宏观研究发现,在国际传播中,国家形象的主体间建构经历了两大认知过程:一是基于“自塑主体”和“他塑主体”的“双域概念整合”认知机制;二是“想象主体”将“合成的形象场”作为认知参照,对“目标事体”进行动态化概念表征。国家形象的建构研究从单一主体性转向多重主体间性;研究对象的视域具有开放性、动态性、流动性;通过主体间的对话与参照,国家形象在国际社会中得以重构。

National image is of two dimensions between the image admitted by people in the nation and the image recognized by other nations,self-subjectivity and other-subjectivity thus play different roles in building national image.Based on the interactive view between the study of image and cognitive linguistics,this article intends to explore the cognitive mechanism of building the national image’s inter-subjectivity in newspaper.It is found that,constructing a national image’s inter-subjectivity,at a macro-level,has experienced two cognitive processes.One is a cognitive mechanism in which a double-scope network of conceptual blending is operating with self-subjectivity and other-subjectivity.The other is a process where the imaginative subjectivity taking the blended“image field”as reference conceptualizes the“targeted event”in a dynamic way.Eventually,the research on national image’s construction is turned from single subjectivity into multiple inter-subjectivities;the researching objective is in an open,dynamic and fluid field;thereby a national image is rebuilt by the“communication”and“reference”in the international society.