迪士尼电影中集体记忆的呈现

The Presentation of Collective Memory in Disney Movies

如今“怀旧”作为一种营销策略被运用到电影之中,而电影作为可以再现历史与记忆的艺术形式之一,通过视听语言再现以往的场景、符号、主题等来唤醒观众的集体记忆,以此来激发观众的怀旧情怀和情感共鸣。近些年,迪士尼为了能更好地应对不断变动的电影市场和观众的审美体验,发行了多部可以唤醒观众集体记忆,带有怀旧属性的电影,本文通过剖析迪士尼电影中集体记忆的不同呈现方式,进一步思考其构建形式和审美价值所在。

Nowadays,“nostalgia”is used in movies as a marketing strategy.As one of the art forms that can reproduce history and memory,movies awaken audiences’collective memory by reproducing past scenes,symbols and themes in audio-visual language,so as to stimulate viewers’nostalgia and emotional resonance.In recent years,in order to better cope with the ever-changing film market and audiences’aesthetic experience,Disney has released a number of movies that can arouse the collective memory of audiences and have the characteristics of nostalgia.This paper,by analyzing the different ways of presenting collective memory in Disney movies,further considers its construction form and aesthetic value.