江苏省特色田园乡村建设的众包模式应用策略探析

Analysis on the Application Strategy of Crowdsourcing Mode in the Characteristic Pastoral Countryside Construction in Jiangsu Province

特色田园乡村建设政策的落实,需要更切实有效的公众参与技术支持。众包模式已在商业领域得到广泛应用,亦可被引入特色田园乡村建设实践。众包模式依托互联网技术,以乡村资源禀赋和社会文化为基础,设置项目发包平台,将各类主体链接起来,实现地方政府、外来资本、本地精英和普通农民之间的良性互动。众包平台将乡村治理任务纳入其中,重视对接包者动机与行为进行过程管理,优化乡村创业政策环境,最终提升接包主体经营能力与项目实施绩效。众包模式不仅是一种市场服务平台,也是一个优化乡村治理的手段,其成功运行有赖于对乡村自然禀赋、产业基础和民情样态的深入理解。

The implementation of the characteristic pastoral countryside construction policy demands more effective public participation and technical support. Crowdsourcing model has been widely used in the business field, and can also be introduced into the construction practice of characteristic pastoral countryside.Based on Internet technology and rural resource endowment and social culture, the crowdsourcing mode sets up a project outsourcing platform to link various subjects, which promotes the positive interaction between local government, capital, local elites and peasants. The crowdsourcing platform includes rural governance tasks, attaches importance to the process management of the subcontractors’ the motivations and behaviors, optimizes the policy environment for rural entrepreneurship, and finally improves the operating capacity of the subcontractors and the performance of project implementation. Crowdsourcing mode is not only a market service platform, but also a means to optimize rural governance. Its successful operation depends on a deep understanding of the rural natural endowment, industry bases and the mores pattern.