考虑企业社会责任的绿色供应链优化决策

Optimal Policies for Green Supply Chain with Corporate Social Responsible

在零售商关注消费者剩余的视角下,研究绿色供应链的产品优化策略。在三种不同渠道权力结构下,构建了零售商具有企业社会责任时的绿色供应链模型,给出了各模型下最优均衡策略,并对其进行了比较分析。研究表明:无论哪种渠道权力结构,零售商的企业社会责任行为均在降低产品零售价格的同时,提高了产品的绿色度水平、批发价格以及产品的市场需求量,并对不同渠道权力结构下各最优均衡策略的优劣排序有重要影响。当零售商承担企业社会责任时,零售商的净利润会降低,而零售商的总利润、制造商的利润、供应链系统的利润以及消费者剩余会增加。

The optimal policies of green supply chain composed of one manufacturer and one retailer are studied with the consideration of the consumer surplus that the retailer concerns. Three green supply chain modes with different channel power structures are proposed by considering a corporate social responsible(CSR) retailer,and their optimal solutions and the comparison of the results are also given. It shows that no mater under what kind of channel power structure,the CSR behavior of retailer decreases the retail price,but increases the greening level,the wholesale price and the market demand,and has a great impact on the ranking of the optimal policies. The CSR behavior of retailer can decrease the pure profit of the retailer. However,the manufacturer,the supply chain system and the consumer can benefit from the CSR behavior of retailer.The profit of the manufacturer and the supply chain system,the total profit of the retailer and the consumer surplus of the consumer can be increased.