怀旧与想象:透视土味视频中的青年表达

Nostalgia and Imagination:Perspective of Youth Expression in Down-to-earth Video

土味视频是一类借助短视频软件平台,传播城乡品味和非主流文化的视频总称。土味视频以其独特的音乐、服饰和表演风格成为"90后"青年人怀旧的途径和方式。土味视频的火热传播体现了青年人的文化追忆和自我表达,但其低俗和夸张的表现风格,容易造成观看者的审美意趣偏离,从而使人难以关注到视频内容所体现的城乡文化对立和乡村文化区隔。

Down-to-earth video is a kind of video that uses short video platform to spread urban and rural tastes and non-mainstream culture.Down-to-earth video has become a way for the post-90 s to remember the past via unique music,costumes and performance styles.The popularity of the down-to-earth video reveals young people’s cultural recollection and self-expression,but its vulgar and exaggerated style of expression can easily make viewers deviate from aesthetic taste,making it difficult for viewers to pay attention to the cultural differences and isolation the video reflects between urban and rural areas.