论思想政治教育图像媒介开发的四个着力点

Four Key Points in the Development of Image Media in Ideological and Political Education

图像时代的到来,催生了"图像人"的存在方式,促进了图像化话语方式的转变,旧的媒介形式及其表达方式已无法满足思想政治教育主体图像化信息交流的需要。这要求思想政治教育必须与时俱进,开发具有时代特征并且能够满足受众需要的思想政治教育图像媒介,从而适应并引领当代图像媒介的发展。思想政治教育图像媒介开发是一项创造性的实践活动,为确保其实效性,应从增强开发主体力量、把握受众接受心理、创新开发的内容体系、拓展开发路径这个四方面着力推进,为思想政治教育创新发展提供新动能。

The arrival of the image era has produced the existence of "image people" and promoted the transformation of image discourse.The old media forms and their expressions are unable to meet the needs of the image information exchange of the subjects of ideological and political education.It requires that ideological and political education must keep pace with the times,image media for ideological and political education complies with the characteristics of times and meets the needs of the audience,so as to adapt to and lead the development of contemporary image media.The development of image media for ideological and political education is a creative practical activity.In order to ensure its effectiveness,it should be promoted from the four aspects of strengthening the main body of development,grasping the audience’s acceptance psychology,innovating the content system of development,and expanding the development path to provide strength to innovate ideological and political education.