苗族刺绣在眼动分析下设计元素的提取与应用

Extraction and Application of Design Elements of Miao Embroidery under Eye Movement Analysis

目的为了解决文创产品设计过程中设计元素提取的模糊性和主观性,更好地传承和保护非物质文化,提出一套基于眼动分析的设计元素提取方法。方法收集筛选出具有贵州苗族刺绣文化代表性的样本,运用眼动技术将人对苗族刺绣文化特征的感性认识量化,通过眼动数据和主观评价相结合,得出文化样本的提取对象,从形状、色彩、寓意三个方面提取设计元素并建立元素图谱,接着通过形状文法,对设计元素进行重组、演绎等再造表达,并将之运用到文创产品的设计中。结果通过眼动数据分析,从贵州苗族刺绣中提取出该文化的设计元素,并用具体的设计案例验证了该设计方法的可行性。结论设计元素彰显民族地域特色,为产品赋予附加价值,提升产品的文化意蕴,同时为贵州文化的传承保护及文创产品的创新提供参考。

The work aims to propose a design element extraction method based on eye movement analysis, so as to solve the ambiguity and subjectivity of design element extraction in the design of cultural products and better inherit and protect the intangible culture. Samples representing Guizhou Miao embroidery culture were collected and screened. Eye movement technology was used to quantify the perceptual knowledge of Miao embroidery culture features and eye movement data were combined with subjective evaluation to extract the object of culture sample. Then, the design elements were extracted from shape, color and meaning and the element map was established. The design elements were reconstructed and deducted through shape grammar, and then applied to the design of cultural and creative products. The cultural design elements were extracted from Guizhou Miao embroidery through eye movement data analysis, and the feasibility of the design method was verified by specific design cases. The design elements highlight the regional characteristic of the nation and increase the additional value of the product, thus enhancing the cultural implication of the product and providing reference for the inheritance and protection of Guizhou culture and the innovation of cultural and creative products.