农民画色彩特征在地域农产品包装设计中的应用

Application of Color Features of Peasant Paintings to the Packaging Design of Regional Agricultural Products

目的挖掘农民画色彩文化元素,探索农民画色彩特征在农产品包装设计中的应用方法,塑造农产品包装设计的地域特色。方法借助色彩分析软件对农民画色彩特征进行提取分析,获取提取主色的风格特征及色彩关系网络,并构建农民画色彩数据库。基于农产品包装与农民画之间的色彩认知共感,结合现代包装设计的审美要求,提出了将农民画色彩应用于农产品包装设计中的色彩搭配方法。结论运用农民画色彩特征提取方法,能实现农产品包装设计与农民画之间的色彩匹配,再现农民画色彩的地域性和文化内涵,提高农产品包装设计的色彩搭配效率及品牌识别度,降低设计实践中对农民画色彩借鉴的随意性,为农产品包装设计提供了新的设计思路,也有助于农民画艺术得到更好的保护及传承。

The work aims to explore the method of applying the color features of peasant paintings to the agricultural product packaging design by tapping the color cultural elements of peasant paintings, so as to shape the regional characteristics of agricultural product packaging design. The color analysis software was used to extract and analyze the color features of the peasant paintings, the style features of essential color and color relationship network were obtained, and the color database of peasant paintings was built. There was a common feeling of color perception between agricultural product packaging and peasant paintings. Based on the common feeling and combined with the aesthetic requirements of modern packaging design, the color matching method of peasant painting color applied to agricultural product packaging design was proposed. With the color feature extraction method of peasant paintings, the color matching between agricultural product packaging design and peasant paintings can be realized. This can not only reproduce the regional and cultural connotations of the peasant painting color, but also improve the color matching efficiency and brand recognition of agricultural product packaging design. Moreover, it can reduce the randomness of peasant painting color borrowed from the design practice, thereby providing a new design idea for the packaging design of agricultural products, and helping to better protect and inherit the art of peasant paintings.