文化视野下的武汉“城市名片”导视系统设计研究

Design of Wuhan’s “Name Card” Guiding System from the Perspective of Culture

目的通过对武汉地域文化代表的黄鹤楼、晴川阁、楚望台等城市名片进行调查分析,探讨城市文化特征凸显的导视系统设计方法。方法遵循文化传承、系统规划等设计原则,通过色彩地理学、符号学等方法对不同景区的色彩、图形、材质,进行调查取证、分析、归纳、提取其共同的设计元素,打造系统化的设计方案,提升共性设计作用下的个性彰显意识。结论武汉城市名片具有强烈的地域文化特征,在导视系统规划设计中提取不同景区的共同视觉元素,强化城市名片的地域性和文化性,突出武汉特色。探讨在同一个区域内不同景区间共性视觉元素的挖掘,在武汉文化基调下寻求个性与共性的平衡。同时,通过科学的方法为设计探寻规范实践路径提供依据,将感性的创意与理性思考结合起来,成为有据可循的设计方法。

The work aims to explore the design method of guiding system with prominent urban cultural characteristics by investigating and analyzing the business cards of Yellow Crane Tower, Qingchuan Pavilion and Chuwangtai, which are representatives of Wuhan’s regional culture. Following the design principles of cultural heritage and system planning, the investigation, analysis, induction and extraction of common design elements of different scenic spots’ colors, shapes and materials were conducted by means of colorgeography and semiology. A systematic design scheme was created to improve the awareness of displaying personality under the action of commonness design. Wuhan’s business card has strong regional and cultural characteristics. The common visual elements of different scenic spots are extracted in the planning and design of the guiding system to strengthen the regional and cultural characteristics of the city business card and highlight the characteristics of Wuhan. The mining of common visual elements among different scenic spots in the same region is discussed, and the balance between individuality and commonness under the tone of Wuhan culture is sought. At the same time, the scientific method is used to provide the basis for the design to explore the standard practice path, and the combination of perceptual creativity and rational thinking has become a design method that can be followed.