摘要
With the development of the rhetoric study from the origins in ancient Athens and The Rhetoric of Aristotle to the formation of modern Communication Study at the beginning of the twentieth century,the Rhetoric Study changed in dynamic and its concepts and theories merged and formed the foundations of Communication Study which focused on personal communication and speech rhetoric skills at that time.At the beginning of the twentieth century,although the Neo-Aristotelian rhetorical scholars from classic rhetoric approach created methodologies and enriched the content of Communication Study under the influence of humanistic study and social science study,but the Communication discipline was still in the embarrassing position.During World War I and World War II,most scholars with backgrounds of social science,history and anthropology carried out the studies of propaganda wars and the message disseminating,and explored the military powers and governments’access to the media and developed serial communication modes from the social science perspective,which laid the foundation for Communication discipline in the academic field.The author analyzed the Rhetoric and Social Science origins of Communication study in Boxing Plato’s Shadow:an Introduction to the Study of Human Communication,which is beneficial and helpful to understand the academic origins of Communication study and its cross-disciplined and embarrassing positions.
