交往视域下的媒介使用责任主体研究

The Subject of Media Use Responsibility from the Perspective of Communication

在新的传播格局中,正在出现这样一种势态,即媒介责任主体正由职业媒体人扩展为职业媒体人、自媒体人、互联网人、网民和模拟公众等多种主体的统一体,媒介责任主体的责任行为正由发布和传递信息的规定性转变为发布和传递信息的规定性与互动的规定性的统一物。在这一转变过程中,建立在发布和传递信息行为基础上的媒介责任理论,需由传递范式转换为互动范式。为此,文章提出媒介使用责任这一概念,即新媒体平台上使用媒介的复合主体的媒介责任。媒介社会责任与媒介使用责任两个概念的根本区别在于预设主体的不同。由是观之,建立在大众媒体基础上的媒介社会责任理论,需要增加新的考察维度,进行新的理论探索。文章认为,新的媒介责任理论范式应由传播关系向交往关系转变。

With the reset of communication relations,tasks and contents,the role of media has changed from preacher to prescriptive intermediary in the new communication pattern.At the same time,different structures of communication subjects are structured in the same communication process.Communication standard reshapes the responsibility and relationship in the process of media use,and puts forward a new research proposition of media use responsibility.The regulatory power of the media has changed from regulating subject to influencing subject because of its different communication structure,and its responsibility is more manifested in the production of a normative content.The research on the subject of media use responsibility in the context of the reset of communication enriches and promotes the research on media responsibility,contributes to solving the current media transformation dilemma,and stimulates the imagination space for the construction of media use science.