新主流电影的产业动力与文化逻辑

The Industrial Driving Forces and Cultural Logic of New Mainstream Film

新主流电影是中国电影当前发展的突出现象。文章从梳理其概念流变与内涵演化的历史进程入手,分别从不同维度来探究新主流电影形成的产业动力与文化逻辑。文章阐明新主流电影是国家产业政策推动、电影生产机制变革与观众需求牵引综合作用的结果,其核心目标则是实现主流价值传达、商业利益诉求和艺术生产表现的多重融合,以此重申党和国家的文化领导权,从而逐步寻找并实现新时代有中国特色的电影生产模式的建立。

New mainstream film is a prominent phenomenon in the current development of Chinese film.The article begins with a review of the historical process of its conceptual changes and connotative evolution,and explores the industrial driving forces and cultural logic for the formation of new mainstream films from different dimensions.The article argues that the new mainstream film is the result of the combination of the promotion of national industrial policy,the transformation of film production mechanism and the pulling effects of audience demand.Its core goal is to realize the multiple integrations of mainstream value,commercial interests and aesthetic pursuit,so as to reaffirm the cultural leadership of the CPC and our country,and gradually find and materialize the film production with Chinese characteristics in the new era.