新主流影视:历史位置、问题意识与使命意识

New Mainstream Films,TV Plays and Variety Shows:Historical Position,Problem Consciousness and Sense of Mission

在近年来的中国媒介场域中,新主流影视逐渐成为一个被广泛使用且备受关注的概念。历史地看,新主流影视本质上仍然是主旋律,它是主旋律发展的新阶段,因而仍呈现出明确的主导意识形态诉求性与边界性。而从传媒社会学和传媒文化研究的视角看,新主流影视所联结的问题意识是国内从福特主义向后福特主义过渡的特殊语境下目标受众的迭代与混杂,而其所联结的使命意识则是国际全球化乃至后全球化语境下媒介论述框架的变迁与重构。

This paper focuses on the new mainstream films,TV plays and variety shows which have been discussed more and more frequently in the field of Chinese media art research in recent years.The study points out that from the perspective of history the new mainstream films,TV plays and variety shows should be taken as the new stage for the development of"main melody".And the study also proves that from the position of media sociology the new mainstream films,TV plays and variety shows have both clear problem consciousness and strong sense of mission,which means,from Fordism to Post-Fordism,they are not only concerned with the new generation of target-audience in the changing context but also the sense of mission which defines the media framework transformation and reconstruction in the mixing contexts of globalization and post-globalization.