摘要
传统媒体的空间生产已暴露出凝滞化的问题,跨媒体时代新闻媒体主要通过跨媒体叙事策略破除空间凝滞化问题。跨媒体叙事策略包括传播取向从时间取向到空间取向的延展、生产主体从大众媒体组织到跨媒体主体的延展、传播平台从原子化平台到跨媒体平台的延展。跨媒体叙事策略的应用重塑了流动化空间。
The space production of traditional media has exposed the problem of stagnation.The news media deal with the stagnation of space through transmedia storytelling strategies in the transmedia age.Transmedia storytelling strategies can be divided into three categories.The first type refers to the spread of communication strategies from time-oriented strategies to space-oriented strategies.The second type refers to the spread of the main body of news production from the mass media organization to the transmedia subject.The third type refers to the spread of the communication platform from the atomization platform to the transmedia platform.News production activities in the form of trans-media storytelling reshapes the flow of the space.
作者
龚升平
GONG Sheng-ping(School of Journalism and Communication,Wuhan University,Wuhan 430072,China;College of Network Communication,Zhejiang Yuexiu University of Foreign Languages,Shaoxing 312000,China)
出处
《编辑之友》
CSSCI
北大核心
2020年第5期80-86,共7页
Editorial Friend
基金
教育部人文社会科学重点研究基地重大项目“互联网传播形态与中国传播能力建设研究”(17JJD860003)。
关键词
跨媒体叙事
空间
空间生产
凝滞化
延展
流动化
transmedia storytelling
space
space production
stagnation
spread
flow
