基于电子商务平台的网络营销实践教学体系构建

The Construction of the Practical Teaching System of Network Marketing Based on E-commerce Platform

本文旨在构建一套"思维+软件+合作"的网络营销实践教学体系,旨在明确本科院校对于市场营销专业学生的定位:能够充分理解网络营销含义,拥有网络营销素养,明确网络营销背后的理论支撑和意义,并了解互联网时代赋予传统营销的新思维。基于现有的实践教学平台,结合软件运用,通过对"电子商务与网络营销"课程的实训强化和模块设计,最终在此基础上使学生能够熟练掌握各种网络营销技能和方法,促进营销专业人才培养模式改革,满足互联网时代企业对人才的需求。

The purpose of this paper is to build a set of"thinking+software+cooperation"practice teaching system of online marketing,aiming to clarify the positioning of undergraduate colleges and universities for the students majoring in marketing:be able to fully understand the meaning of online marketing,have online marketing literacy,clear the theoretical support and significance behind online marketing,and understand the new thinking of traditional marketing given by the Internet era.Based on the existing practical teaching platform,combined with the application of software,through the strengthening of practical training and module design of the course of"e-commerce and network marketing",students can master various network marketing skills and methods,promote the training model reform of marketing professionals,and meet the needs of enterprises for talents in the Internet era.