基于用户体验的微信界面交互设计分析

The Analysis of WeChat Interface Interaction Design Based on User Experience

无意识认知是指在知觉层面下的意识,是在特定情境下本能的反应。用户处于无意识认知的状态使用APP会减少用户思考的过程,轻松地学会使用,从而达到良好的用户体验。通过对微信的交互设计的分析,基于用户体验,从交互设计中动态变化、一致性、图形和色彩、布局四个方面,试图探讨无意识认知在微信界面交互设计中的应用。

Unconscious cognition refers to consciousness at the level of perception and is an instinctive response in a specific situation. When users are in the state of unconscious cognition, they will reduce the process of thinking and learn to use the APP easily, so as to achieve a good user experience. Based on the analysis of WeChat interaction design and user experience, this paper attempts to explore the application of unconscious cognition in WeChat interface interaction design from four aspects: dynamic change, consistency,graphics and colors, and layout.