基于复杂适应系统的商业模式结构研究

On Business Model Structure Based on Complex Adaptive System

能够适应复杂环境变化的商业模式结构是企业经营管理的重要因素,但是现有研究对商业模式结构的观点不一,而且很多学者构建的商业模式结构过于抽象不利于企业实践活动。本文在Osterwalder、Wu和Guo研究基础上,依据复杂适应系统理论构建环境适应性商业模式系统结构模型,以期帮助企业认识商业模式系统的内部结构及各个构成要素之间相互关系,为企业设计商业模式提供理论参考。

A business model that can help enterprises adapt to complex environment changes plays an important role in corporate management and operation. However, existing researches present different views on what is an ideal business model. Moreover, the structure of some business models designed by some scholars is too abstract to benefit practical corporate activities. Based on the research results of Osterwalder, Wu and Guo and according to Complex Adaptive System(CAS)theory, the author constructs a system structure model which is environmentally adaptive. This model can help enterprises understand the internal structure of the business model system and the interrelationship between various elements within the system. It is hoped that this paper can be used as a theoretical reference for enterprises to design business model suitable for their own development.