南通蓝印花布古法印染工艺的现状与新生

The present situation and rebirth of the ancient printing and dyeing technology of Nantong blue calico

针对近几年南通地区蓝印花布销售量下滑的情况,文章探讨了当前南通蓝印花布的发展现状、手工技艺的传承情况及新市场的打开方式。通过对互联网销售模式兴起的新型生产模式和传统手工生产进行对比,找出影响南通蓝印花布生产与销售的主要因素,并对此现象的突破提出解决意见。研究结果表明:南通二甲镇的印花工艺至今沿袭了古法的制作工序,但是由于其成本较高、工时较长,且与今日大众审美有所偏差,目前难觅其影。所以,南通蓝印花布可以采用手工与机器并行的生产模式,并配合打造品牌网店的线上销售模式拓宽销售渠道,从而提高其社会影响力。

In view of the decline in sales of blue calico in Nantong in recent years,this paper focuses on the development status of blue calico in Nantong,the inheritance of handicrafts and the development of new markets. This paper compares the new production mode arising from Internet sales mode with the traditional manual production,finds out the main factors that affect the production and sales of Nantong blue cloth,and puts forward solutions to the breakthrough of this phenomenon. The results show that the printing process of Er-jia Town in Nantong has followed the ancient process,but it is difficult to see people use it because of its high cost,long working hours and deviation from today’s public aesthetics. Nantong blue calico can adopt the production mode of hand and machine in parallel,and cooperate with the form of building a well-known online shop to expand sales channels to improve its social influence.