亳州文化旅游资源译介与国际传播方略研究

On the Translation and International Communication Strategies of Bozhou’s Cultural Tourism Resources

亳州文化旅游资源丰富,既是中国历史文化名城,也是中国优秀旅游城市。亳州文化旅游资源的译介与传播对于加深亳州国际化和对外开放,促进亳州经济社会发展起着重要作用。基于亳州文化旅游资源译介与传播现状,梳理分类亳州文化旅游资源的译介内容;立足生态翻译学理论,从语言、文化、交际三维度分析亳州文化旅游资源的三维转换译介方法;从国际传播视角,探讨亳州文化旅游资源的国际传播途径与策略,以期提升其译介与传播的实效,助推亳州经济社会又好又快发展。

Bozhou is rich in cultural tourism resources, which is one of China’s famous historical and cultural cities as well as one of China’s excellent tourist cities. The translation and international communication of Bozhou’s cultural tourism resources plays an important role in deepening Bozhou’s internationalization and opening up as well as promoting its economic and social development. After analyzing the current situation of the translation and international communication of Bozhou’s cultural tourism resources and classifying its content scientifically, based on the theory of Eco-translatology, the translation method of Bozhou’s cultural tourism resources from the three dimensions of language, culture and communication are discussed in this paper, and then the channels and strategies during the international introduction of Bozhou’s cultural tourism resources from the perspective of international communication in order to improve the effectiveness of its translation and communication are explored, thus promoting the development of economy and society of Bozhou soundly and rapidly.