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浅析铁岭农产品的营销现状与探索

Status and Exploration Tieling Agricultural Products Marketing
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摘要 改革开放以来,我国各行各业的发展十分显著,农业也不例外,农民的收入有了明显的提高。农产品供求短缺的时代已不复存在,而如今面对玲琅满目的农产品,却又出现了销售价低、渠道有限、短期农产品积压等一系列问题,本文依据铁岭农产品的营销现状进行针对性地研究分析,并提出相应措施,以促进铁岭农产品的发展。 Since the reform and opening up, the development of all walks of life in our country is very significant, agriculture is no exception, the income of farmers has significantly increased. Agricultural products supply and demand shortage era has gone, and now face the agricultural products are ling lang see everywhere,but the sale price is low, limited access, short-term backlog of agricultural products and a series of problems,in this paper, on the basis of tieling analysis targeted marketing status quo of agricultural products, and put forward the corresponding measures, to promote the development of tieling agricultural products.
作者 邵丽娜 SHAO Lina(Liaoning Vocational College Tieling,Liaoning 112000)
机构地区 辽宁职业学院
出处 《现代农业研究》 2020年第5期36-37,共2页 Modern Agriculture Research
关键词 铁岭农产品 营销现状 应对措施 Tieling agricultural products marketing status response
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