动态博弈视角下的第三方外卖平台上食品安全研究

Research on Food Safety on Third-party Take-away Food Platform from the Perspective of Dynamic Game

外卖市场的蓬勃发展,也产生了大量的食品安全问题,文章从食品质量安全监管角度出发,在考虑不完全信息条件下,通过引入价值感知构建了基于消费者感知的三方动态博弈模型,并通过此模型来探讨企业、政府及消费者对外卖食品安全的影响因素研究。研究表明:企业重视程度、政府监管程度以及消费者反馈程度三个因素,在共同协同作用下,能够提升外卖食品安全水平,从而促进外卖行业向着积极的方向发展。最后,结合基于当前外卖市场实际情况,从不同市场参与主体出发,对影响外卖食品安全提出相应建议,从而不断提高外卖食品安全,实现市场健康发展的目标。

The booming development of the take-away market has also generated a large number of food safety issues.From the perspective of food quality and safety supervision,this paper introduces value perception under the condition of incomplete information and innovatively builds a three-way dynamic game model based on consumer perception of take-away platform companies,government regulators and consumers.This model is used to explore the impact of corporate,government,and consumer behavior on food safety.The research results show that the take-away platform pays attention to food safety,the government increases penalties,and consumers actively protect their rights.Under the synergy between the three,the food safety level of the take-away market can be improved as a whole.Finally,based on the actual situation of the current market,starting from different market participants,the corresponding management suggestions for the impact of take-away food safety are put forward,and the goal of balanced development of each market participant in the game is achieved,and the overall welfare of the enterprise and society is maximized.