从经济学视角看疫情对电影业的影响及应对

The Impact of the Epidemic on the Film Industry and Its Response from an Economic Perspective

疫情导致中国电影业损失惨重,票房损失近170亿元。电影有七种正外部效应,政府应给予针对性大力度财政补助、税收优惠和金融扶持。补助应注意公平和效率问题,规避补助的低效和不公。在生产环节之外可针对消费环节给予补助,给观众发放国产片电子消费券。虽有八种有竞争力的替代产品,但影院电影具备独特竞争优势。影院新片网络首播商业模式落地难度大,扩窗发行有内在的经济逻辑,价格歧视可以使片方利益最大化。影院新片应借鉴替代产品的优势。

The epidemic has caused a huge losses to the film industry. There are seven positive externalities in film. The government should give targeted and vigorous subsidies. Subsidies ought to pay attention to issues of fairness and efficiency, and can be given for consumption links outside the production link. The commercial launch of the new movie network for the new movie is difficult to implement. The expansion of the window has inherent economic logic. Price discrimination can maximize the benefits of the film. Substitute products are under great competitive pressure, new cinema should draw on its advantages.