乡村振兴背景下乡村旅游发展的新路径

The New Measures of Rural Tourism Development on the Background of Rural Revitalization

按照“产业兴旺、生态宜居、乡风文明、治理有效、生活富裕”的总要求,实施乡村振兴战略,解决了人民日益增长的美好生活需要和不平衡不充分的发展之间的矛盾。新时代借助协调、开放、共享理念,促进城乡融合、产业融合;借助绿色、健康理念,积极发展乡村康养旅游;借助智慧旅游,创新乡村旅游营销模式;借助文旅融合,坚持文化引领,不断挖掘乡村旅游的文化内涵;借助绿色、协调理念,引导乡村建立生态、绿色、协调的宜居宜业环境五个路径,是实现乡村振兴背景下乡村旅游发展的重要举措。

According to the general requirements of“thriving industries,livable ecology,civilized rural customs,effective governance and prosperous life”,the contradiction between unbalanced and inadequate development and the people’s ever-growing needs for a better life have been resolved by using the strategy of rural revitalization.In the new era,the concept of coordination,openness and sharing should be adopted to promote the integration of urban and rural areas and industries.With the help of green,healthy concept,rural health tourism can be developed actively.With the help of smart tourism,the marketing model of rural tourism can be innovated.With the integration of culture and tourism,we need to insist on cultural guidance and constantly explore the cultural connotation of rural tourism.An ecological,green and harmonious livable and business environment can be established with the help of green and harmonious concept.The above five paths are important measures to realize the development of rural tourism under the background of rural revitalization.