区块链视域下康养休闲特色小镇同质化问题及破解——以云贵川地区为例

Research on the Homogenization of Towns Featuring Health and Leisure from the Perspective of Blockchain Technology——Taking Yunnan Province,Guizhou Province and Sichuan Province as Examples

云贵川地区康养休闲特色小镇数量庞大,在发展中存在规划定位相似、产业项目相仿、资源转化表层化等问题。“强资源”背景下多元化发展、“有资源”背景下一窝蜂发展、“弱资源”背景下资本强介入发展、“无资源”背景下无中生有发展是其主要原因。区块链技术以“不可伪造、全程留痕、可以追溯、公开透明、集体维护”为主要特征,一是可以解决信息不对称问题,最大限度规避景区项目“撞车现象”;二是可以降低监督成本,最大限度规避特色小镇主体“盲目决策”;三是可以防止“团队偷懒”行为,最大限度提高创意供给。区块链技术融入旅游发展已成趋势,康养休闲特色小镇要加快内涵式发展步伐,以高质量差异化发展为目标,走“旅游+区块链”发展道路,政府官员要解放思想,做区块链技术“知识联盟”的盟主。

Yunnan,Guizhou and Sichuan are home to a large number of towns featuring health and leisure,but there are problems in the development,such as similar planning,similar industrial projects,and superficial transformation of resources.The main reasons are diversified development under the background of“strong resources”,the blind development under the background of“having resources”,the strong intervention of capital under background of“weak resources”,development out of nothing under background of“no resources”.Blockchain technology is characterized by unforgeability,full trace,traceability,openness and transparency,and collective maintenance.First,it can solve the problem of information asymmetry and avoid the“crash phenomenon”of scenic spot projects.Second,it can reduce the supervision cost and avoid“blind decision”.Third,it can prevent“team laziness”and maximize creative supply.The integration of blockchain technology into tourism development has become a trend.Towns featuring health and leisure should speed up the pace of internal development and be well on the way of“tourism+blockchain”development so as to achieve high-quality differentiated development.Therefore,government officials should emancipate their minds and become the leader of“knowledge alliance”of blockchain technology.