全文本视角下文艺类图书出版的意义生成

The Meaning Generation of Literary and Art Books Publishing:a Omni-text Perspective

在满足人民日益增长的审美文化需求方面,文艺类图书起着重要作用。文艺类图书出版,需要考虑内容与书籍设计的统一性,融图书前文本的文化语境、解释性评论文本的引导意义和融媒时代的链文本于一体,思考图书主文本如何与诸多伴随文本共同营造图书的审美文化综合体。笔者以"中国最美的书"文艺类图书为例,从符号学全文本的理论视角,探究文艺类图书出版的新范式,以此明晰其图书符号意义生成、传播和接受机制。

Literary and art books are increasingly playing an important role in meeting people’s growing aesthetic cultural needs.For the publication of literary and art books,we need to consider the unity of content and book design,the cultural context of the pre-text,and the guiding significance of the explanatory comment-text,the network hyperlink of the hypertext and the cultural derivative.Many accompanying text jointly create a book’s aesthetic cultural complex.Taking the literary books of“the beauty of books in China”as an example,the author explores the new paradigm of art books publishing from the theoretical perspective of the Omni-text of semiotics,in order to clarify the mechanism of the generation,dissemination and acceptance of the book’s symbolic meaning.