日本传统二手书店发展特征及其生存之道探析

On the Survival of Traditional Japanese Second-hand Bookstores

以日本二手书店为研究对象,通过介绍二手书店的概况、分类以及主要特征,重点探析以家庭为单位的传统二手书店生存之道。从宏观社会历史层面看,二手书店肩负传承文化的功能,日本人的阅读习惯和回收习惯以及教育需求为二手书店提供生存条件;从经营策略来看,合理的定价成为其竞争优势,利用网络线上线下整合并积极开拓海外市场,为二手书店注入新的动力。通过探析日本传统二手书店立足于市场的原因,旨在为我国实体书店的生存与发展提供借鉴经验。

This essay takes second-hand bookstores as the research object by introducing its background,classification and main characteristics,whose focus is on the survival of traditional bookstores handed by family members.From a macro-historical perspective,such type of book shops bears Japanese culture heritage.Japanese reading and recycling habits and educational background determine the survival of second-hand bookstores.From a business strategy perspective,reasonable pricing has become their competitive advantage,utilizing the Internet integration both online and offline and actively exploring overseas market,which obviously stimulating the vitality.This essay aims to provide good example for the survival and development of physical bookstores in China by analyzing the traditional Japanese second-hand bookstores’succeed.