城市商业综合体多首层化策略分析--以邯郸市新世纪商业综合体为例

Analysis on Multi-layer Strategy of Urban Commercial Complex--Taking Handan New Century Commercial Complex as an Example

随着城市化进程推进,城市商业综合体的建设在国内发展迅猛。多首层化模式能提升商业综合体的整理效益,日益受到消费者和开发商的重视。文章在梳理、总结多首层化商业综合体基本特点的基础上,选取邯郸新世纪商业综合体为研究对象,对其多首层化手法进行整体评价分析,并与其他成功案例的多首层化策略进行比照分析,最终提出了优化策略,为新建商业综合体的多首层化模式打造提供参考。

With the advancement of urbanization, the construction of urban commercial complex develops rapidly in China. The multi-level model can improve the efficiency of commercial complex, which has been paid more and more attention by consumers and developers. On the basis of combing and summarizing the basic characteristics of multi first floor commercial complex, this paper selects Handan new century commercial complex as the research object, makes an overall evaluation and analysis of its multi first floor approach, and finally puts forward optimization strategies for different standard levels, which provides a reference for the design of multi first floor mode of new commercial complex.