基于藏式建筑元素的文创产品设计研究

Research on Cultural and Creative Product Design Based on Tibetan Architectural Elements

经过几千年的历史发展,西藏依据本土文化,融合周边地区的建筑思想,形成了独具一格的建筑风格。文章针对藏式建筑地域特色,提出藏式建筑元素在文创产品中的系统性设计方法,旨在丰富西藏旅游消费市场。从建筑造型和建筑装饰两个角度出发,总结出建筑元素的文创产品设计方法的研究脉络,并进行文创产品设计。最后通过对西藏市场上文创产品的梳理和建筑文创案例的研究,挖掘出藏式建筑元素文创产品更多的创新性,也为西藏文化创意产品的设计提供更多的可能性。

After thousands of years of historical development, Tibet has formed a unique architectural style based on local culture and architectural ideas of surrounding regions. In view of the regional characteristics of Tibetan architecture, this paper puts forward a systematic design method of Tibetan architectural elements in cultural and creative products, aiming at enriching the tourist consumption market in Tibet. From the perspective of architectural modeling and architectural decoration, this paper summarizes the research vein of cultural and creative product design method of architectural elements, and advances the cultural and creative product design. In the end, through sorting out the above creative products in the Tibetan market and studying the case of architectural creative products, more innovative products of Tibetan architectural elements are found out and more possibilities are provided for the design of Tibetan cultural creative products.