双重网络效应对第三方科技评价机构平台竞争策略的影响研究

A Research on the Influence of Dual Network Effect on the Competition Strategy of Third-party Science and Technology Evaluation Agency Platform

第三方科技评价是落实《国家创新驱动发展战略纲要》,推进科技评价制度改革的重要举措。基于第三方科技评价完全覆盖和部分覆盖的两种情况,研究了评价委托方与被评价方之间的间接网络效应和直接网络效应,以及评价委托方的品牌偏好,对第三方科技评价机构价格竞争和品牌竞争的影响机制。研究发现,间接网络效应系数增加或直接网络效应系数下降,将会导致第三方科技评价机构的品牌成本上升;评价委托方的品牌偏好占比不仅影响第三方科技评价的覆盖情况,而且对双重网络效应与第三方科技评价机构评价费用和利润水平的影响机制产生调节作用。

The third-party technology evaluation is an important measure to implement the“National Innovation Driven Development Strategy Outline”and promote the reform of the science and technology evaluation system.Based on the two cases of full coverage and partial coverage of third-party technology evaluation,the paper studies the indirect network effect and direct network effect between the evaluation client and the evaluated party,as well as the evaluation of the client's brand preference,and the impact mechanism of third-party technology evaluation institutions on price competition and brand competition.It is found in the study that the increase of the indirect network effect coefficient or decrease of the direct network effect coefficient leads to the increase of the brand cost of the third-party technology evaluation institutions;the evaluation of the client's brand preference ratio not only affects the coverage of third-party technology evaluation,but also plays a regulatory role in the dual network effect and the impact mechanism of third-party technology evaluation agencies'evaluation costs and profit levels.