沉浸互动模型:滑雪消费心流体验机制的质性研究

Immersive Interaction Model:Qualitative Study of the Flow Experience Mechanism of Ski Consumption

刺激滑雪消费增长与促进滑雪产业发展是当今的热点议题。本研究引入心流体验与心流体验机制理论,探索滑雪消费心理特征与滑雪可持续消费心理模型。从微观消费心理视角切入,运用扎根理论质性研究手段,采取深度访谈与焦点团体访谈相结合的访谈技术,经"三级诠释"逻辑分析的过程,构建了滑雪消费心流体验机制的理论模型。结果显示:本研究共提取了滑雪消费心流体验机制的102个概念、36个范畴、4个主范畴,基于扎根理论故事线逻辑梳理并构建了"沉浸互动机制"质性模型。基于此,为提升本研究的理论可靠性,采用模型识别比较分析,检验本研究质性模型的创新性与科学性,为促进滑雪产业可持续发展提供相关理论参考。

Stimulating the growth of ski consumption and promoting the development of the ski industry is a hot topic today.This study introduces the theory of flow experience and flow experience mechanism,and explores the psychological characteristics of ski consumption and the psychological model of sustainable ski consumption.From the perspective of micro-consumption psychology,this paper constructed a theoretical model of the flow experience mechanism of ski consumption by comprehensively using the theory of grounded theoretical research methods,interview techniques that combine in-depth interview and focus group interview,the logic analysis process of"three-level interpretation".The results show that this study extracted 102 concepts,36 categories and 4 main categories of the flow experience mechanism of ski consumption,and constructed the qualitative model of"immersion interaction mechanism"based on the theory of rooted theory.On this basis,in order to improve the theoretical reliability of this research,the model identification and comparative analysis is used to test the innovation and scientificity of this qualitative model.It is hoped that this research can provide a theoretical reference for the sustainable development of the ski industry.